Creating digital content and technology that everyone — including people with disabilities — can use

• Essence of digital accessibility

95.9% of websites are inaccessible — which is shocking

• We need to do better as designers

Devices where accessibility is crucial

• Computers
• Smartphones
• Smartwatch
• AI

Why policing accessibility is important?

• It’s a law requirement in the UK for products to be accessible
  • 2010 UK Equality Act
  • The Public Sector Bodies Accessibility Regulations 2018
  • European Accessibility Act (EAA)
• Because of tangible business benefits
  • You want to make more money — accessible products and services will expand your customer base — 1/5 people are disables in the UK
  • Improves usability for everyone — more people are likely to use your product and services
  • Improved SEO
  • Improved GEO

Accessibility is fundamentally about fairness and inclusion

• It’s just nice and morally the right thing to do
• Important in healthcare, education, etc.

Types of disabilities

Permanent

• One arm
• Blind
• Deaf