What is UX Writing?

• UX writing is basically written information on an app/website/product that solves users’ pain points, needs, and addresses their contexts.
  • Basically, text on a screen that makes things easy to understand for the user.
• It’s all about writing, formatting and structure.
• Most readers online scan text, so good UX writing is essential for good user experience.
  • Simple and easily understandable language; if a child can understand it, then an adult can immediately understand it — choose words that are easy to understand
  • Remove branded and technical language
  • Use short sentences — easy to scan

Formatting

• Lists, tabs, callouts, summaries, bullet points, bolding and highlighting key points, helpful visuals
  • All great ways to format text depending on context

Key takeaways

• E.g. GoodRX has key takeaways on their articles that make it easy for users to scan the important bits without reading the full article.

Bullet points and highlighting

• Articles like these use bullet points and highlights key points, making it easy to scan and comprehend.

Helpful visuals

• This article uses helpful visuals that make complex information about UX and graphic design easily understandable. In this case, it uses visuals to compare the two.

Sign up form

• Sign up forms using persuasive yet simple language — In this case, Adidas uses the language “join” which is a lot more casual which addresses their target audience.

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