According to the United Nations on their website, extreme poverty is defined as surviving on less that $3 per person per day. The “No Poverty” goal aims to eradicate extreme poverty by 2030 through permanent, universal, and sustainable solutions.
There are many reasons, with the main causes being unemployment, social exclusion, and being very prone to natural disasters, diseases, and other lasting problems that prevent people from making a comfortable living. In a sense, the “No Poverty” SDG connects with a lot of the other SDGs like “Zero Hunger”, “Reduced Inequalities”, and “Good Health and Wellbeing”.
According to the 2026 SDG Report, the progress towards the goal of no poverty is looking to be pretty stagnant.
The data here shows the proportions of the population around the world living below $3.00/day in 2021 purchasing power parity (PPP — a metric used to measure how much a standard basket of goods and services costs in each county).
As you can see, while the population living in extreme poverty seems to be over all decreasing, it is only by a small amount each year, with the projections not looking too different from previous years. This is especially true for regions like the Sub-Saharan Africa, and Middle East and North Africa, which still have a large population living in extreme poverty compared to the rest of the world.
Approximately one in 10 people still live in extreme poverty around the world, and by 2030 that won’t seem to change unless more effective and sustainable measures are implemented.
This app was created by The Life You Can Save organisation — founded by Peter Singer — to promote the approach of effective giving. Their goal is to change the culture of giving in more wealthy countries as wel as increasing annual donations to impactful non-profits that aid people living in extreme poverty.
Home Screen
The layout of home screens usually differ from app to app depending on the purpose of the app. This is because this is usually the first screen that the user would interact with upon opening the app. In this case, the user would be seeing a slideshow of containers, all of them giving the users options of different fund goals and which different parts of life they would want to aid.
I feel that this is appropriate as it aligns with the organisation’s goals with this app of encouraging its users to donate to the needy.
The way the text “5000 dollars” is highlighted in purple emphasises on the monetary aspect of this app, which makes sense since users would be using this app to donate.
Additionally, the choice of the colour purple for the accent colour is interesting as it usually symbolises wealth and prosperity. Given the organisation’s target audience is a more wealthy group, I’d say this is quite appropriate as the colour would speak to them. It could also symbolise the organisation’s desire to give these families in need the opportunity to prosper.
Custom Goal
The home screen also features the option to set a custom goal, which gives users autonomy to decide one their own milestones in their donations.
The container to set a custom goal is designed in a way where the “add button” is the largest and most prominent. This makes sense as the app would want to communicate to the user effectively that this is what they should press if they want to set a custom goal.
The container is also in green to set it apart from the rest of the containers. Green also usually symbolises growth and life, which is fitting for the purposes of this app.
Once clicked, the user is taken to a screen with many different projects in which they can select to make an impact on with their donations.
The containers also feature illustrations in them that effectively communicate to the user what that project is targeting.
For instance, the “Help End Malnutrition” project shows a very weary looking girl with a mostly orangey brown background. The mountains also have sad faces. Orange and brown are colours usually associated with hunger and food, so this combined with the sad imagery communicates to the user that this project is about helping hungry children.
When the user has decided on which category to contribute to, they are then taken to a screen where they can set a goal for themselves using a slider.
The choice for using a slider is very appropriate as it gives the user a very flexible range on how much to contribute without overwhelming them with many options.
A simple title and description screen once the user has finalised their custom goal. This gives the user further autonomy on their goal and personalise it.
Finally, the actual donation. Users are given plenty of options on this app as to how much they can donate, from small donations of $5 to big ones like $100 — all of it going towards the respective non-profits that aid needy families.
Personally, I feel that the donations should have a wider range of options (like a slider bar) for the user to pick, as right now it seems quite rigid.
Feed Page
The feed page seems to be the social aspect of the app, letting users see how much other users have contributed to people in need.